Ariat is a premium performance footwear, apparel and accessories brand for equestrian sports and other outdoor activities, located in Union City, California. Ariat was founded by Beth Cross and Pam Parker in 1993. They saw an opportunity to revolutionize footwear for english and western riders by developing riding boots with advanced athletic shoe technology and construction to improve performance, fit and comfort both in the saddle and on the ground. The first Ariat boots shipped in 1993 to rave reviews with athletes. Performance riding apparel launched in 2004. Today, Ariat offers a full assortment of english and western riding boots and apparel, work boots and work wear, and fashion footwear for active outdoor lifestyles. With retail outlets in 42 countries, Ariat is the largest brand of riding footwear and apparel in the world.